Let’s not sugarcoat this.

If you live in Florida and you’ve got a patio, lanai, or back porch that bakes in the sun like a skillet on high, I’ve got one question for you:

What’s your long-term strategy?

Because if you’re relying on a beach umbrella from a big box store to protect your skin, your guests, and your furniture… you’re not negotiating with the sun. You’re losing to it. Badly.

And look—I get it. The idea of dropping $2,500–$3,500 on a retractable awning might feel like a luxury splurge.
But what if I told you that in the world of outdoor living and personal health, that awning might actually be the cheapest decision you ever make?

Let’s talk about sun exposure, skin cancer, and the real cost of doing nothing.

☀️ Sunlight Is Ruthless. And It Doesn’t Care How Tan You Are.

Florida doesn’t play fair. Our UV index laughs in SPF 50’s face.

And if you’ve ever stood outside at noon and thought, “This is fine,”—it’s not. The sun is silently taking notes, and your skin? It’s on the clock.

Here’s the kicker: Nearly 1 in 5 Americans will develop skin cancer by age 70.
And for Floridians, the odds tilt even harder. Why? Because the sun doesn’t take a day off.

Now… let’s talk dollars.

💸 The Real Cost: Awning vs. Skin Cancer

The Awning Investment:

Let’s say you go all-in:

• Custom width.

• Motorized controls.

• Integrated wind sensors.

• High-end, UV-resistant fabric.

You’re looking at $4,500 to $7,500 installed.
One-time payment. No chemo required.

Now compare that to…

The Skin Cancer Bill:

Here’s what’s waiting if that UV exposure gets personal:

• Simple excision for early-stage basal cell carcinoma: ~$4,700

• Mohs surgery (which is way more common than it should be): $1,000–$5,000

• Radiation therapy for aggressive skin cancers: $6,000–$8,000

• Immunotherapy for melanoma? Try up to $100,000 per year

Oh, and none of this includes:

• Biopsies

• Specialist consults

• Follow-up visits

• Missed work

• Emotional trauma

• Your life

Yeah. Suddenly, that awning price tag starts looking real reasonable.

🧠 (Yes, I’m Gonna Chris Voss You)

It sounds like you’re worried about the upfront cost.
It sounds like you’re not sure if it’s really necessary.
It sounds like you’re weighing aesthetics, function, and budget like you’re drafting a treaty.

So let me ask you a calibrated question:

Would it be ridiculous to protect your health, cool your house, and upgrade your backyard all in one move?

Because that’s what a retractable awning does. It’s not just shade. It’s preventative health care that mounts to your wall.

🏡 But It’s Not Just About Cancer—Let’s Talk Lifestyle ROI

We’re not just protecting your skin here. We’re fixing your whole vibe.

✅ You lower your energy bill.
✅ You stop your furniture from fading.
✅ You reclaim your afternoon wine time.
✅ You stop hiding inside like a vampire with a thermostat.

Your patio becomes a place you use—not avoid.

And when you’re ready to sell your house? That sleek, integrated awning adds curb appeal and real value. Buyers love upgrades they don’t have to think about.

🤔 Objections? Let’s Handle Them Right Now.

“It’s too expensive.”
Compared to what? UV radiation? Medical bills? A trip to the ER after passing out while grilling?

“I don’t have space.”
Our awnings are custom-fit. Whether you’ve got a tight lanai or a sprawling pool deck, we’ll make it work.

“Will it last?”
Ask our clients in Orlando, New Smyrna, and everywhere in between. Built for Florida. Backed by our team.

“What if I want more shade?”
We’ve got you. Pair it with MagnaTrack Motorized Screens, or go next level with a custom Azenco Pergola. Shade. Privacy. Automation. It’s all there.

🗣 Final Thought: Your Skin Will Thank You

You wear sunglasses.
You buy sunscreen.
You stay hydrated.
You know better.

Now it’s time your outdoor space caught up.

An awning isn’t a splurge—it’s a strategic move. It’s negotiating with your environment and walking away the winner.

So here’s the closer:

Would it be insane to spend $3,000 today to avoid a $30,000 medical bill next year?
No? Then let’s get you some shade.

🛠 Ready to Make the Smartest Move You Haven’t Made Yet?

Check out our Retractable Awning Options, or Schedule a Free In-Home Consultation.

We’ll come out. Take a look. Measure. Talk it through.
No pressure. Just smart options and good shade.